Strategic Web Design Insights
Stop the DIY guesswork. I share my internal design checklists, SEO tips, and professional strategies to help you build a website that actually converts.
The Pre-Design Blueprint: Your Checklist Before Hiring a Squarespace Designer
Hiring a designer is exciting, but knowing what assets to prepare is key to a fast launch. Use this simple 4-step blueprint to organize your copy, imagery, and branding before your project kicks off.
Client Spotlight: Tina Lloyd Fine Art – Bridging Community Fame to Collector Sales
Tina Lloyd had great visibility offline but no way to convert fans into collectors 24/7. This case study shows the strategic design choices we made on Squarespace to build a premium online gallery that simplifies the buying process for commissions and sales, turning her art into a high-converting digital asset from day one.
My Website Has to DO What? Defining Your Single Most Important Website Goal
Stop wasting traffic! Learn the single most important question to ask before designing your website—defining your Top-of-Funnel Goal for measurable results.
5 Simple Squarespace Maintenance Checks to Run Every Month (No Coding Required)
Get your free 5-point Squarespace website maintenance checklist. Learn the simple, non-technical steps to run monthly to keep your site fast, secure, and client-ready.
The Ultimate Website Project Prep Kit: 5 Things to Do Before You Hire a Designer
Ready to hire a web designer? This guide gives you the five essential steps to prepare for a website project, saving you time and money for a seamless launch.
Client Spotlight: Unveiling VSIE's Transformed Website: A Modern Refresh for a Victoria BC School
See how Victoria’s VSIE private school got a modern, simplified website designed to showcase beautiful imagery and empower in-house content management. Discover their journey to a refreshed online presence.
Client Spotlight: Jane's One Day Website & Instant SEO Wins!
See how Jane, a literacy tutor, launched her professional Squarespace website in one day and hit first-page Google SEO in a week! Discover the power of efficient web design for service businesses.
Stop Waiting, Start Launching: Introducing the One Day Website!
Discover how busy service-based businesses can get a professional Squarespace website launched in just ONE DAY with my new streamlined, strategic "One Day Website" service.
Why a Strategic Website is Your Service Business's Best Financial Investment
Stop seeing your website as an expense! Discover the powerful financial reasons why a strategic website is a crucial investment for your service-based business's growth and success.